My Story
Born in Cape Town, South Africa, Sam has always felt at home in the water. From exploring rock pools to taking on the wild beauty of open ocean adventures, the sea has been a constant source of joy, freedom, and inspiration.
Every swim tells a different story — some demand focus, others invite adventure, calm, or inspiration. Your swimsuit should be more than what you wear; it should reflect your mood or guide you into the one you need most.
Sam set out to create something unique: eye-catching, elegant pieces that perform well in the water and feel fantastic to wear. In 2020, she learned to sew, refined her patterns, and tested every design in the ocean, making sure they could withstand the demands of a vigorous swim and still be comfortable for a relaxed beach day.
Sam Swimwear offers a lively collection of colourful, versatile swimsuits made from high-quality fabrics that stay secure, resist chafing, and move with you through every splash, wave, and sunny moment. Designed with thoughtful cuts and tested in open water, each piece combines bold style with genuine functionality — taking you from sea to shore, training session to beach day, without missing a beat.
Still growing and exploring, the brand remains deeply connected to the sea that started it all — found at sea.





